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Advertising Opportunities
"Permission-based email marketing is very effective, and eTravCo has been using this marketing technique for several years. Our agents love the customized, personalized email that goes to their client each week. Obviously, travel customers like receiving it too, because 94% of our registered travelers choose to receive the email!"...Marcie Lynch, Director of Communications
 
 
 

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Email
eTravco also offers Travel Suppliers the opportunity to promote their products and services by advertising in the Weekly Deals email that is sent to over 67,000 consumers (and growing by a whopping 26% monthly!).

On Target e-letter is an email that is sent to travel agents, promoting supplier deals. This is also sent weekly to nearly 2000 travel agents.

How does email work?
The consumer receives the weekly Great Deals email. They click on a text banner ad or a button ad, which leads them directly to a vacation package or the deals page on the Town TravelSite. The consumer contacts their agent to book. The agent books the trip with the travel supplier.

For the On Target e-letter, travel agents are reminded of the travel supplier's fantastic deals. When the travel supplier is "top of mind", those packages are more likely to be sold.

Email combo - Provide an exclusive deal to eTravCo, and we will advertise to both audiences, the consumer and the agent, simultaneously.

What does email cost?
Great Deals Email:13 weeks or approximately 1 million impressions $7,000 ($7/CPM)
On-Target Newsletter 12 insertions (1/month) $1440 ($60/CPM)
Exclusive Combo - $5/CPM You set the number of impressions (miminum 100,000)

Why email?
Email marketing is the most effective means of reaching consumers. Through our weekly deals email, we have generated significant spikes.

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