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 Email
eTravco also offers Travel Suppliers the opportunity to promote their products
and services by advertising in the Weekly Deals email that is sent to over
67,000 consumers (and growing by a whopping 26% monthly!).
On Target e-letter is an email that is sent to travel agents,
promoting supplier deals. This is also sent weekly to nearly 2000 travel
agents.
How does email work?
The consumer receives the weekly Great Deals email. They click on a text banner
ad or a button ad, which leads them directly to a vacation package or the deals
page on the Town TravelSite. The consumer contacts their agent to book. The
agent books the trip with the travel supplier.
For the On Target e-letter, travel agents are reminded of the
travel supplier's fantastic deals. When the travel supplier is "top of mind",
those packages are more likely to be sold.
Email combo - Provide an exclusive deal to eTravCo, and we will
advertise to both audiences, the consumer and the agent, simultaneously.
What does email cost?
Great Deals Email:13 weeks or approximately 1 million impressions $7,000
($7/CPM)
On-Target Newsletter 12 insertions (1/month) $1440 ($60/CPM)
Exclusive Combo - $5/CPM You set the number of impressions (miminum 100,000)
Why email?
Email marketing is the most effective means of reaching consumers. Through our
weekly deals email, we have generated significant spikes.
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